Communication

_{Photo: Simon Ladefoged}

 

Purpose: To raise awareness of the link between healthy living, food and tastiness

WP 7 is working to increase awareness among the general public of the link between healthy living, food and tastiness, thereby contributing to OPUS's overall objective of ensuring the development, healthy living and well-being of, in particular, children by developing a healthy and tasty New Nordic Diet.
 
In addition, WP 7 is tasked with increasing awareness of the New Nordic Diet in general and of OPUS in particular through partnerships with the media, information campaigns, PR activities, strategic network alliance, teaching materials etc.
 
The efforts are ultimately to contribute to creating a healthier, qualitatively better and more sustainable food culture in Denmark.
 
Moreover, WP 7 must use its communicative competencies to boost the value of the other work packages and thus facilitate the recruitment of test subjects and employees, the communication of research results, the securing of sponsorships, preparation of information for participants etc.